[saaaaaam]

No - just because a title inspires curiosity doesn’t mean it is clickbait. Clickbait titles are urgent and generally either over-egg something or are misleading.

This was just a good title.

Thinking about this a little more: the reason I opened and read the piece was because it inspired questions. First of all, a phone and a brass plug are conceptually different things. So immediately I thought “how can a phone replace a plug? What sort of plug?” Then I thought more about plugs - is it a bath plug? An electrical plug? This doesn’t make sense! How can a phone replace a plug? And then the specific fact it was a BRASS plug made me even more curious. What sort of plugs are made from brass? It’s a strange and specific thing to make a plug from… there’s clearly something I’m missing here and I’d like to find out more. So then I opened the piece, and the quality of the writing meant that, invested in the question as I already was, I didn’t really mind that the answer wasn’t immediate. I was prepared to go on the journey the writer had contradicted for me to find what I needed to know.

That’s why it’s a great title, because the questions it prompted meant that by the time I clicked and started reading I was already mentally invested in the journey.