[ten4backdoor]

I think over the next few years, marketing will be a science.

Fields like behaioral psychology (isn't it spelled 'behavioural' ?), behavioural economics, neuroeconomics, etc, will increasingly dictate how businesses market to consumers. FMRI machines cost less and schools / companies can now do their own research on non-medical things.

[James_Henry2]

Neuroscience and game theory are buzzwords in economics. Check out this lecture from Professor Ariel Rubinstein who argues that economics is a culture and not a science as espoused by his neuroeconomist colleagues. Link is here.. http://www2.warwick.ac.uk/knowledge/business/rubenstein/