[duiker101]

A blog, as suggested is a nice way to attract some people, but you must write interesting things, please don't just write to get visits other way you will get the opposite effect. Also please don't try to force "virality" with social networks and other things. They are really annoying, focus on creating something that people will be genually willing to share. Word of mouth(and not virtual) is still the best way to go. Trying to force your website down the throat of users will just piss them off.

[allmakebelieve]

Completely agree - the blog has to offer value on it's own. I As a reference, the Kissmetrics blog is probably one of the best examples I've found of a blog done 'right' - I get a small rush of excitement every time a new post arrives in my inbox because I know that their content is also so insanely useful :) Far too many bloggers now write just for the sake of writing, and I wonder who exactly they're trying to help, other than themselves. Your advice is duly noted, thanks :)