[phoenixy1]

So you don't have to be a business to use Plaid, but you do have to be a business to buy Plaid via the Sales channel rather than via the self-serve channel. Admittedly, when folks reach out to Sales and ask to buy Plaid and are told they're not eligible because they're not a business, this nuance is sometimes not communicated very well (or at all). We're working on it. :-)

In fact, we actually just this week launched a new sign-up flow to make it waaaay easier for non-businesses to use Plaid, so try checking it out -- after you go to dashboard.plaid.com and create an account, you should see a "Free trial" button show up on the homepage with a link to use the hobbyist onboarding flow.

[mbm]

Correct, sales encourages you to sign their minimum contract, which basically gets you better support and an account manager. Pay as you go is an option, but Plaid indicated you basically wouldn't have any guaranteed support SLA post-launch if you were on PAYG.

[llbbdd]

Thank you for the info! Is this a somewhat recent change or has it always been this way? "A couple years ago" in my comment was doing some heavy lifting, I probably reached out around 2017ish.

[mbm]

It must be very very new, since we weren't offered it a couple months ago!