[jmathai]

Apology granted :).

This really isn't an issue of what should we be doing and is what we're doing enough. That's a larger question and applies every tragedy.

As a business (and a startup) we aren't involved in any specific charitable organization. This one seemed to align with our goals as a company. And even more as an open source company who received funding from the Shuttleworth Foundation.

Will be gain publicity? Probably. I hope so. But that doesn't mean we can't offer our services to people who might need it, even if it's not the most important thing on their mind right now.

So yes, I agree with you philosophically. But pragmatically, not as much.