[netcan]

Meta basically "pivoted."

The core business is still meta ads, but Zuck had decided they needed big investment into a new business for future-proofing, growth or whatnot.

That business was initially the meta stuff. Now it is Ai. That's a pivot.

[AdamN]

Meta is fundamentally a media company and they're using AI towards that end. They don't seem to be productizing their tech beyond that in the medium term.

[NickC25]

>Meta is fundamentally a media company

You were soooooo close.

Meta is fundamentally a targeted advertising company, not a media company.

[jimbokun]

What is a modern media company if not a targeted advertising company?

The amount of subscription driven media today is relatively a very small part of the industry.

[alex1138]

Are they even that? Their modus operandi has been to steal user credentials. Ads (which aren't targeted at all, the ads aren't even good, according to what people have said) are just an excuse to gather more data (Facebook syncs with your phone, it wipes out addresses in your phone book). It comes down to Zuck and who he is

[netcan]

The ads are effective, and the way they are effective is via targeting.

From the customer perspective, it works. The main problem is price competition for access to audiences. That's why fb revenues are what they are. The ads work, largely because ofntracmjng/targeting.