[panacea]

You make a very good point, and I guess the distinction I can see is that freemium apps are marketed as free, with the hidden cost to someone susceptible occuring after the initial 'taste'. It's easily arguable that luxury brands tap into the same 'desire center' but at least they're upfront about the costs and people can vicariously enjoy the thought of attaining them without the freemium sleight of hand.