[d13hard]

monetizing BOSS is a decent idea in theory, but its clear they should have telegraphed this earlier in the program

the real issue here is that this will not and cannot reverse an obvious issue with ysearch - it continues to underperform google in use, revenue, and quality. selling ysearch to msft to me is a no-brainer, the costs for running this service are astronomical, the ad system (panama) is a perennial underperformer, and frankly search is not critical to yahoo's bread and butter businesses...banner ads on key properties like news, sports, finance, mail, and groups.

ysearch has never really made financial sense for the company, i suspect bartz will not be religious about making futile frontal assaults on google like jerry was