It's honestly kind of chilling just how effective smear campaigns can be.
I don't think there's any reasonable person who could read the full medical description of the injuries sustained and think "yeah 2.7 mill was too much".
It was considerably less on appeal and the mcdonalds lawyers didn't anatagonize the court every chance they got and it was literally 30 years ago and there was only one victim.
Just with inflation (6.4m) and number of victims (22?) you get a much larger number real quick.