[autoexec]

> Most users seem to not care about ad tech/tracking as much as technical users.

Part of the problem is the misconception that the data being collected is only being used to determine which ads to show them. Companies love to frame it that way because ultimately people don't actually care that much about which ads they get shown. The more people get educated on the real world/offline uses of the data they're handing over the more they'll start to care about the tracking being done.

[nickburns]

This is definitely a point that should be emphasized more in this discussion. Even still, where it ultimately falls flat (currently) is the lack of hard proof to show people that it's truly happening.

Also, the degree to which some are more comfortable with the personal privacy/'feeling of personal safety' tradeoff notwithstanding, the examples that do get media traction are predictably extremes that the average person doesn't feel applies to them.

[tardedmeme]

Ad tracking data has been used to target ICE raids.