[jaxirby]

Trivial vs ads at this stage is almost always a keyword competition problem. Your domain probably can't touch the terms worth going after yet.

What does GSC show, low impressions or decent impressions, but nobody is clicking?

Different problems depending on which one.

[robeym]

Solid and growing impressions but low CTR. We're not quite on page 1 for most queries, and not even close for our primary target queries.