| To be fair, this article is partially true. Now, allow me to pour some gasoline/petrol/benzine around this thread. Have you purchased a college course required book recently? There is a market monopoly by Pearson, Wiley,Cengage, and McGraw. Buy the eBook, or the actual book with a CD in the back, but cannot access the pictures because the code can be use only once! (often the codes do not work at all) Updated every 2 to 3 years, minor changes sufficient enough the break the previous versions. e.g., randomized tests, samples and alike. Captive audience. If Jacky teaches the course, bet your bippy it is Jacky's book you will be buying, no ifs or buts about it. I can do the same for certification. Have you seen the PMP certification book? Grey paper with gray text republished annually, meaning of words and descriptions are changes and tests are adjusted specifically to confuse on wording. Or, have you tried to by an international standard like ISO? $300 spiral binder, assigned to you, cannot be transferred. So, are books not too expensive? Depends on the type of book. |
I was working on web copy describing how crazy the mainstream textbook prices are, and used the price C$300 for the calculus book, trying to be flippant (to exaggerate the competitor price to make my prices look better). I decided to check the price in the bookstore, and to my surprise the price was even higher than that! (sold as bundle: book + exercise manual + solutions manual). When your real prices are higher than the pricing people use as hyperbole, you know there is a problem.
It makes no sense—for a subject that has been around for 300+ years, and virtually unchanged for the past 100.