[rgovostes]

> The iPad remains my favorite form factor to use in lots of my day but Apple never invested in killer app software optimized for it.

Apple doesn't received much credit for making iPhoto for iPad back in 2012 (https://www.macrumors.com/2012/03/07/apple-launches-iphoto-f...), or more recently Final Cut Pro and Logic Pro. I think they really have invested in building pro software for iPads, probably on the order of millions of dollars, less for the vanishingly small segments of their user base but to make the case that the platform can be used for serious work.

The problem though is that the platform itself creates friction compared to macOS that, even at the best of times, makes the user at least slightly less productive. So I can't imagine myself picking up an iPad to do any actual creative work.

Not to mention the best-in-class keyboard cases, over-engineered stylus, mouse support, multitasking support, and on and on. It almost seems desperate that they keep trying to find "the thing" to crack this problem.