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by grantph 4962 days ago
Agreed. Most companies seem to be oblivious to the reality that they spent money to get people to like them on Facebook and they own nothing as a result.

I believe this is called insanity!

A direct email campaign would have been cheaper (MailChimp quotes <$2500) and more effective. Despite the social media hype, we keep seeing statistics that support direct media when communicating with existing clients.