It's not entirely clear from the article but it sounds like Thus is either this chip or a series of chips that run low power neural nets with millions of parameters and they intend to use them for other applications in IoT devices.
It's a pretty central example of what we traditionally called AI before the term started being mostly used for LLMs.
If you look into ProTools hardware accelerator cards from 20 years ago, they were shock full with Sharc DSP chips, which are optimized for convolution and multiply add.
Technically, AI Lora is surprisingly similar to how fake echo based on reverb IRs works in real time audio processing.
It's a pretty central example of what we traditionally called AI before the term started being mostly used for LLMs.