[7bit]

Get off your high horse.

Talking to users when you have hundreds of customers does no more than give you an idea of what those specific people need. If you have hundreds of users or more, then data is the only thing that reliably tells you these things.

[account42]

Clearly the data doesn't tell you that. Either that or most companies gobbling up ungodly amounts of private data don't actually cares what it tells them about the user's needs.