[HarHarVeryFunny]

The products were not conceived/designed by Ive. He was VP of industrial design only, with a team of people under him, such as Richard Howarth who seems to have been lead designer on the original iPhone and replaced Ive when he left.

Your take on crediting Ive with the success of Apple's product line would be exactly like crediting some designer at Nike with the success of their never ending line of sneakers.

If your theory of Ive's design genius being such a game changer was true, then why has Apple continued to flourish since he left 7 years ago? It seems pretty apparent that it's the brand/image established by Jobs that is successful, just as it's the Nike brand (bootstrapped by MJ & Nike Air) that propels Nike, not the magic of their designs.