[bigiain]

"Leaving the signup process aside"...

I _know_ there are reasons I'd like to use Braintree, but the signup process is the first and most impression-leaving point of contact users will make with you, and the choice of signup process you've made makes cynical-me suspect this is all about gathering competitive information and acquiring all _my_ business information without bothering to tell me even even ballpark figures of what you're going to cost me.

Maybe I'm not your target market, since I don't find eWay or SecurePay or Paypal's "integration" particularly onerous - but as one of the tech guys in a small web dev firm, I talk a customer or two a month through the process of getting an Internet Merchant Account with one of the local banks so they can accept payments for their Magento/Shopify/WooCommerce/WPMU/Concrete5 shop. I'm unlikely to jump through your "tell us all about your business before we give you prices" hoops only to possibly find out you're barely competitive with Paypal and not even _close_ to what my clients can get via Westpac/Securepay.

It's all about trust. "Tell me everything about yourself before I tell you the most important thing about me" doesn't portray the sort of trust I'd expected given your reputation...

[mvboeke]

Two of Braintree's core values are transparency and simplicity. Due to the complexities of pricing in the Australian market, those two things aren't compatible in this case. So we decided to err on the side of simplicity and didn't publish our Australian pricing.

One thing we learned on our very first day in the Australian market is that Aussies aren't shy about sharing their opinions. We've heard loud and clear that you expect nothing less than complete transparency from the very beginning, even if that means getting into the messy details. We're grateful for that feedback.

So we're adding pricing to our website, and expect to publish it in the next few days (we're taking a bit of time to design it to be as clear and understandable as possible). In the meantime, feel free to shoot us an email and we'll be happy to send you pricing.

International expansion is new for Braintree - we're not a giant company with thousands of employees spread around the globe. We're really excited to be working with Australian companies, and we know we still have a lot to learn about you. However, I think you'll find that we are fast learners, and that we continually improve Braintree's service based on what we learn.