[citricsquid]

Consistency. If you like something from one place enough to be happy to have it again why spend your time trying to find something better when it's not guaranteed there is better? I always order burgers from McDonalds, sure there might be a better independent place but I don't have the desire to spend 6 months finding it and I know if I'm 200 miles from home I can get exactly the same thing I like with ease.

[majorlazer]

See, I am the exact opposite. I will never eat at a chain restaurant unless I have no other choice. I will spend an hour looking for a new place to try rather than settle on a chain that I know will be mediocre at best. This has annoyed my brother on more than one occasion when I decided to drive across town to try a new burger place.

[supersaiyan]

that's a good point, never thought of it that way.