[honzaik]

I was just wondering about that. Did they embrace it as a “signature look”? it cant be accidental, right?

[GaryBluto]

It's definitely not accidental but I'm not completely sure whether or not it is simply a "tell" or watermark or an attempt to foster brand association.

[dymk]

It's the Stranger Things nostalgia filter. Almost all the sample pictures they had looked like they were vaguely from the 90s-00s era.