[maxglute]

People do notice, just not enough to shift purchasing habits. I think most people would rather cycle through styles regularly than BIFL and wear the same shit for 5-10 years. Most people want more stuff than nice stuff. Regardless "quality" brands price curve still stupid. Pay a few dollars more in better materials in a Chinese factory and have someone there do Q&A full time. The BOOM difference between a $10 throwaway t-shirt and $100 premium version is like $3. Incidentally plenty of Chinese BIFL brands from manufactures who white labels for highend brands selling house brands for >30% price.

[pllbnk]

Blame the fashion industry. Every year they come up with something new that is fashionable that year - a style, a color. Year over year it doesn’t have much impact on majority of people but over several years it compounds and your clothes become not trendy or old fashioned. That’s why BIFL doesn’t work for people. They wouldn’t want to pay a significant premium for quality clothing that they can wear for 10 years when it will likely be out of fashion after 5.

[timbit42]

I'm still wearing a jacket I bought 28 years ago. I wear it nearly every day through the summer.