[dailen]

Ok, while an author's journey will inevitably influence their opinions, and I think Steve Jobs was a revolutionary visionary, the evidence of objective blinders is staggering.

I almost deferred to the classic jab about their being a member of the "cult of Steve Jobs" but then I read their comment about being an intern at Apple University and realized the author was simply institutionally indoctrinated. Clearly I jest but...

Apple did not invent the smartphone. It didn't invent the music player. It didn't invent the portable tablet. It didn't invent the personal information manager.

This was not a zero to one. To some extent you could say he even reused some of his own playbook from his attempt to make the iMac a cult hit. I do think he introduced the right product at the right time, but I think it was his strategy, or obsession, with perfecting the user experience that was definitely a zero to one.

[magarnicle]

As a kid I literally sent Apple an email saying "hey, my mum's phone is tiny, surely you could stick a phone in an iPod?".

[primax]

Yes I would say any honest reading of Apple's position in the last 30 years is they are not a zero to one company, they are a 0.5 to 1 company.

They take great ideas, cut half the functionality out, put it in a shiny white and aluminium case and make it fashionable.