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by JohnFen
58 days ago
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> The important piece of information is "is this brand good, right now, when I'm looking to make a purchase." Right, which is the very thing that makes branding less than useful. You have to research everything before every purchase regardless of the brand precisely because the brand is no longer a good indicator of quality. That means that the brand doesn't mean much. Just because a brand signified high-quality goods yesterday doesn't mean it signifies the same today. |
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