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by AlexB138
60 days ago
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Funny baader-meinhof moment for me reading this. My wife recently bought me some Brooks Brothers polo shirts that essentially dissolved the first time they were washed. I had never seen a shirt that was such poor quality. We were both flabbergasted, and the employees apparently gave her a bit of a hard time when she tried to return them. I suppose I now know why. What this company is doing is taking advantage of, and really creating, adverse selection. They buy a brand for its reputation, destroy everything that made it worthwhile and abuse the information asymmetry of the public still believing they're buying the now non-existent brand. It could be seen very easily as a form of fraud. |
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BB's main-line stuff has also been declining in quality, so that's no guarantee either, unfortunately. I think Covid ended most or all of their remaining US production, which was already on the way out.
Some sub-labels like 1818 are still OK. On sale. Even Brooks' best stuff hasn't been worth full price since... IDK, the '90s probably.