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If I had to take a stab in the dark, I'm picturing your target audience being someone who owns and manages their condo (not the individual tenants) or a number of condos. If I had to further guess, these probably aren't the kinds of people who are very technologically savvy, and thus are very unlikely to find your service (even through google awords), let alone realize the potential and why they'd need it. You say you had a startup before where you physically got in touch with potential customers... this may be the case for another approach like that. You might consider setting up a demo where you show them an example of a "Condo" already running in your system, the benefits, etc etc, then show them how to get set up on their own. In other words, show them why they'd want to sign up, then show them how easy to get going it is. But you might still be a step before that process, if you feel you need to improve the app a bit (which is something you'll always need to focus on, anyways). Maybe try reaching out to some people who own / manage condos in your area, explain the service, and offer them a free trial. Draw up some promotional material to give to their tenants, explaining how this will help them get things done, meet neighbors, etc etc, to help those people get going with the system, and then keep a constant and frequent feedback loop with all of them. Best of luck! |