[carefree-bob]

Apple didn't use to be a status symbol. I think they earned it. And the fact that they are going all in on Neo tells me they don't care about the status symbol part as much as the profit maximizing. Let me know when Ferrari sells an affordable car.

[finghin]

Yep - Apple have worked through to becoming a luxury, upscale brand and there is no reason for them right now to change from that perception with their current market upper hand

[alt227]

Im not sure how you think Apple is an upscale luxury brand. Every teenager in America owns an iphone with airpods.

Thats the power of marketing, making you think you are exclusive and treating yourself to luxury when you buy their product, instead of the reality that is everybody on the planet owns the same device as you.

[alt227]

Staus symbol is defined as "a visible, external marker—such as luxury goods, exclusive memberships, or specific lifestyles—used to indicate an individual's high social, economic, or professional standing."

Does owning the same phone as every 16 year old in America really fit that description?

[windward]

1967, the Dino 206 GT

[carefree-bob]

People forget that you could buy Ferrari's in the 60s for 7-18K. 7K was the entry Ferrari. Average new car price in 1967 was $3000, so the entry Ferrari was 2.3 times the average new car price.

Today the average new car price in the US is 50K. That would make an entry Ferrari 115K, but the cheapest new Ferrari is the Roma at 225K, or double that.

Ferrari used to be more accessible, but we had compressed incomes then, the rich weren't so far from the middle as they are now. Similarly in 1967 a bottle of Channel no 5 cost $15, but today it is $200. According to inflation, it should be $140, so again roughly double the spread.