[meritt]

Keep an eye on your ad revenue because you have a serious case of information overload at this point and the well-padded banner advertisement went almost entirely unnoticed for me. Advertisers will see that consumers never click nor react to their ads (Unless it's a CPM media buy and they don't get to see stats...) any longer and will eventually seek higher performing placement.

[cheald]

We absolutely will be. We're trying to find ways to integrate advertising in ways that are less obtrusive than normal; we're readers, too, and hate obnoxious ads as much as the next guy. We do direct ad sales rather than through a middleman, so we have some leeway in how stuff is presented, and we work with our advertisers to make sure that everyone is happy.

At the end of the day, advertising pays the bills, so we have to figure out the right balance there. Initial feedback from our advertising partners has been very good, though, and we'll be watching it closely, because...well, we like being able to pay rent. :)