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by JimsonYang 52 days ago
Tbh it doesn’t even need that. Just a way for advertisers to say “I want to target people who have bought peanut butter in the last 2 weeks”(I’m a jelly seller). That alone would beat FB and Google.

ChatGPT is collecting your data fs so advertisers can go ultra niche targeting
1 comments
eswdd 52 days ago
Advertiser's on Google and Meta et al are not really paying for visibility - they are paying to achieve some objective (e.g. sales) that is directly tied to a campaign. That's why digital advertising is so much more powerful than non-digital.

The question is, will LLM's as an interface be worth the spend in relation to converting without throwing users of chatGPT off over-time, all whilst, doing it within the regulatory frameworks. That's difficult to say. OAI will face a lot of scrutiny in EU for sure.

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JimsonYang 52 days ago
There’s a misunderstanding. I’m not talking about AEO

It’s about how Meta and google provides good data about audiences but I need more detailed info about a person(they’re exact shopping habits)

As the person responsible for GTM, I would gladly pay $60CPM if I can say “I would like to target all people who said they love crunchy peanut butter and consistently ask ChatGPT for peanut butter ideas”

I have no idea what they’re trying to pitch with the “we’re at the last step of the transaction” idea-but I also understand the regulatory issues with what advertisers like me want

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