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by snailmailman 57 days ago
I try to disable a lot of web tracking stuff, so I kinda understand if advertisers have trouble targeting me. But the information they should be able to use to target me just isn't getting used at all. Are other people getting well-targeted ads? because in my experience, ad companies suck at it.

I constantly receive ads on Youtube in languages I don't speak. I can kinda make out whats happening in some of the ads, I know a bit of Spanish for instance. But the ads entirely in Turkish, Vietnamese, Arabic, Japanese, Chinese, etc, are completely lost on me. I often cannot even tell what the product is that they are advertising. My google account has language preferences set, my browser has them set, my device has them set. Google should *know* what languages I can speak. I'm not on a VPN, I'm pretty sure google knows my exact location. None of these languages are spoken particularly frequently in my area, I don't understand how I'm getting advertisements in these languages.

I used to have targeted advertisements turned off on youtube. I changed this several months ago, because the ads were literally 100% scams, deepfakes, and illegal products. I just got sick of it. I've intentionally turned on targeted ads, as it lets you have some control over the advertisements. Now I finally no longer get as many ads for pornography and illegal drugs, but its still mostly scams, and I still constantly receive ads that are completely and wildly outside of my demographic. Languages I can't speak, political ads for companies and politicians hundreds of miles away. I am shocked when i rarely receive an ad for a local restaurant or business, because it happens so incredibly rarely. When it happens, I wonder, did they actually target me to show me the local business? or was it luck? I'm convinced its the latter.

1 comments

> Now I finally no longer get as many ads for pornography and illegal drugs

Always fun when the ads have less rigorous content policy enforcement than the actual videos.

I occasionally use non-adblocked youtube, and I think the ads were mostly Audible/Jet2 holidays? I don't think I've ever seen a local business ad on there, presumably because making a video ad in the first place is expensive.

The places for local businesses seem to be Facebook and Instagram.

They are rare but I have seen ads for local businesses in a 100,000 person market.

Given how much you can spend on text or banner ads I don't think the cost of producing a video ad is prohibitive these days, particularly when it can be a voiceover + graphics + text, it's not like you have to hire 15 union members to do it the way they do in L.A. Even back in the late 1990s it was a well kept secret that ads on local cable were a good deal compared to newspapers and radio.