[rmrfrmrf]

Shades of the Gawker redesign here. I just don't see the benefit of having 3 distracting, content-filled columns with the most important information being on the far right (on the desktop and tablet versions, anyway), unless their target audience was using Arabic or Hebrew as their primary language.

[thetrendycyborg]

The reason that the big content is on the right is that it is the most popular content, likely already read. The new stuff is on the left, and we want the eye to move across the page in the natural way to help promote newer and rising content.

[mischov]

Simulation of eye-movement on laptop:

focus Oh look, a big picture on the right.

down I wonder what that picture is about.

left and up Hey! Another picture!

down Part of another picture!

left and up What are these little things on the left? Meh, too small to my eye which have just scanned big pictures and headlines. Ignore.

weird left to right diagonal thing between 2nd and 3rd column as I scroll down

[rmrfrmrf]

Why would content that you've already read be the most prominent? Following the convention of 'newest on top' would make more sense.

[thetrendycyborg]

The big content is for the people who jump into the site and want to read just a few articles. It's the "most important". It gets clicks. The people who sit on the site all day are going to appreciate the left column, but it doesn't have the same prominence, because we already have their attention.

By throwing the big stuff on the right, we're also making people who jump into the site for the big stuff move their eyes across the content, which might prompt a click.

We've thought very hard about who our site is designed for and the path their eyes will take. The column hierarchy is designed for different groups of people looking for different content.