They've watered down their privacy promises quite a bit:
> Mozilla may also receive location-related keywords from your search (such as when you search for “Boston”) and share this with our partners to provide recommended and sponsored content. Where this occurs, Mozilla cannot associate the keyword search with an individual user once the search suggestion has been served and partners are never able to associate search suggestions with an individual user. You can remove this functionality at any time by turning off Sponsored Suggestions—more information on how to do this is available in the relevant Firefox Support page.
you're really complaining that they're using location based keywords? Using a location based keyword to serve a relevant sponsored post isnt personal data. I swear mozilla haters just want it to die so they can use chrome guilt free.
Location data is personal data, same as seach data in general but that battle has long been lost with Firefox which sells all user searches to google anyways.
Sharing search keywords with 3rd parties is "watering down privacy"? When are we going to stop pretending Firefox search had _any_ privacy to begin with when by default it literally send _all_ word written in the search bar to google in exchange for money.
I unfortunately have. Enough things don't work on Firefox (especially anything Microsoft related, weird account related issues) that I end up having to use Chrome for quite a few things, and eventually the friction of remembering what I'm logged into in each browser drives me slowly towards the one where everything works... Which is Chrome. Well, Chromium. But maybe I'll try this new Brave Origin since it's free on Linux.
> Mozilla may also receive location-related keywords from your search (such as when you search for “Boston”) and share this with our partners to provide recommended and sponsored content. Where this occurs, Mozilla cannot associate the keyword search with an individual user once the search suggestion has been served and partners are never able to associate search suggestions with an individual user. You can remove this functionality at any time by turning off Sponsored Suggestions—more information on how to do this is available in the relevant Firefox Support page.
https://arstechnica.com/tech-policy/2025/02/firefox-deletes-...