And this is why the most powerful consumer computing hardware in the world is made by a lifestyle brand (Apple). My wife about lost it when she saw the MacBook Neo in citrus, in person.
My wife's friend, when asked why she wanted an iPhone (my wife and I see the prospect of switching from Android a downgrade), she excitedly opens up the camera app (we were in a store), takes a picture, and then screams "Did you see this? THIS!" (and points at the captured picture bouncing animation)... "I just love this (makes the quick palm closing/dragging down gesture in the air). That's all the reason I need to buy one..." And then she did.