[papalalu]

it appeals for the same reason instagram appeals - why not leave your photos as they were shot, without losing detail by adding filters?

i like it, it's cute, cheap enough to be a fun gift, and the kind of ridiculous steps your photos have to go through appeals. kind of like http://instacrt.com/

[zeru]

Well, even though I dont use instagram, however I can see why some people would. :p

Cute, fun gift? I guess yeah, but again, why only instagram? Oh well. I realize of course that I'm not at all their target audience.