[mekoka]

If you're a dev, one approach to specialization is to align with the tooling associated with common "profit center" processes. Become a Salesforce/Hubspot/Odoo/Shopify developer. If you're not interested in developing, you can specialize in learning one specific ecosystem really well and then teach companies -- typically SMBs -- how to set themselves up and organize their operations around it.

[resonious]

This can help and hurt. E.g. if you run a very successful Shopify plugin, you risk Shopify implementing it natively and wiping you out in one fell swoop.

[em-bee]

common "profit center" processes

how do i find what those are?

i see the point, but i don't find developing for one specific tool very appealing.

[guzfip]

This seems all good and well 10 years ago, but how well does this survive when the actual SMEs can just use LLMs to achieve the same effect? Those are the sort of platforms going all in on that stuff.