Aside from the hilarious "250,000+ toppings" error, these summaries seem... fine? I would be unsurprised to learn that a human came up with them, even. Seems like pretty common/standard marketing copy.
Maybe each one is fine in isolation - what doesn’t come across from the sample is that every single one is practically the same. If you have Uber Eats, open up the app and look through the summaries for a bunch of restaurants and you’ll see what I mean.
And besides that, this just feels like something nobody asked for that probably doesn’t sell more food compared to, for example, more pictures.
Don't worry, they'll also use AI to add more pictures, which will all look strangely similar while bearing at best passing resemblance to anything you might actually receive after placing an order.
It seems to have been at least slightly improved, but youtube video summaries suffered from this to an almost comical degree not long ago. The AI voice is already pretty recognizable and stilted, then you constrain it to avoid saying anything negative or spoilery about the video, and (presumably) don't let it remember past output. No surprise its extremely repetitive. For humans you're at least getting different people's voices, on different days, who remember that they just wrote about how the last one was a "unique look highlighting the importance of design".
So, I've just read a few dozen student reports, which I'm 95% sure were mostly generated by AI.
The problem isn't one page of one report. It's not even one whole report. But, the more you read, the more irritating it gets. It's hard not to notice the AIisms, and once you know them, it gets really obvious. And I know some people will say 'Oh, I say X', for any particular X, but the thing that people don't do is use some same construction at least twice a page, every page, forever.
Now, I can imagine there ends up being a bit of a battle, where AIs try to learn to write 'less AI', but for now, it's very obvious if you read enough AI generated stuff.
>It's hard not to notice the AIisms, and once you know them, it gets really obvious.
Maybe I haven't read enough uber eats descriptions to notice, but at least from the sampling above it doesn't seem too obviously AI. There might be a lot of cliche wording, but it's not even clear whether it's worse than human reviews/descriptions.
I think that's exactly the point. It's the distillation of the most common marketing copy possible, and when that tone is applied everywhere it becomes very same-y, like those cookie cutter neighborhoods where every house is the exact same. Which to some extent defeats the purpose of marketing as it doesn't stand out at all, just sanitized sameness. It's boring and a bit creepy.
But why does Uber need to spend 3.4B on injecting a useless blob of text between me and an overpriced burger delivered by a struggling illegal immigrant in a smoke-belching jalopy?
I know the counter-argument. "This will increase sales". You know what else would increase sales? Spending the 3.4B to replace the above with a uniformed delivery service similar to UPS. That job could pay benefits.
My last job did something similar. An AI blurb feature was researched and built and costs a good chunk of resources to run for no reason other than being able to tell investors AI was being used.
I proposed a solution using simple heuristics that would have accomplished the same output, would have been cheaper to build and cost next to nothing to run, but being economical, efficient and boring doesn't make exciting PowerPoint slides.
In most large tech companies the senior leaders want to run some vanity projects so having a research arm makes that possible. They can screw around without impacting product teams.
For the same reason the shoe industry spends billions sponsoring athletes and sports teams to hawk their gear. It's to build layer upon layer of abstractions to move the conversation away from how the sausage is made, and towards something that could justify their own bloated salaries, like promoting "sporting excellence" or "tech innovation".
And besides that, this just feels like something nobody asked for that probably doesn’t sell more food compared to, for example, more pictures.