[lukeschlather]

https://www.eff.org/deeplinks/2026/04/eff-leaving-x

They say the typical post on X receives 3M impressions vs. 100M impressions in years past. They're a national organization, those 3M impressions might only be 100k actual people in a country of 400M. They do say that ideology was part of the motivation but it makes sense that they aren't going to invest the time in a platform that reaches a negligible number of people.

It makes sense that they use FOSS decentralized stuff like Mastodon despite the low reach; using Mastodon is an end unto itself. Twitter was just an advertising tool that wasn't working for them.

[grosswait]

Thanks for one of the few rationale responses. However, maybe I’m naive, but how much more work is it to manage one more social media account?

[RIMR]

It's more a matter that managing an X account reads as an endorsement of the platform, and endorsing X is a major brand risk for the EFF. Those 100k people aren't worth it.