[jfil]

The big appeal of a wax seal is that the recipent had imprinted it with their own hands. Doing it at scale takes away the magic. Yes, for marketing, it takes advantage of that residual cultural significance of the seal - but doing it at scale destroys that significance.

Like having an AI generated video of yourself wishing happy birthday to each of your friends. Or a pen plotter making your letters look hand-written. Or hiring a taskrabbit employee to sing lullabies to your child.