[GuB-42]

For me, it was basically a catalogue. The ads weren't annoying, they were the whole point, even more so than the articles themselves!

That's how you know what the industry was doing, and if you want to buy new hardware, these magazines were the main source of information.

Maybe ironically, for better independent content, as in actual articles rather than ads, hobbyist and video game magazines did better. There was a time where video game magazines taught you about programming! If anything, by having you copy lines of BASIC because there was no digital support available.

[sizzzzlerz]

Presenting ads to a target audience IS the purpose for the magazine just as they are for TV, cable, radio, and every other media source. The articles, shows, or music are inducements to get you to read, watch, or listen which, in turn, motivates companys to pay to get their ads presented.

[jhbadger]

Absolutely from the publisher's/advertisers perspective, sure, but back in the day ads weren't something just to be tolerated by the consumer in order to get to the content, but actually valued by them as much as the content.

[Tagbert]

I agree. The ads were an import part of reading those magazines. They were relevant and at least somewhat informative. Also, they gave you a way to buy the products you needed. Back then you couldn't just get on Amazon, Alibaba, or Ebay and buy anything. You had to search for a source.