[prox]

I worked in a creative shop, so we sold a lot of colors of ink, paint, crayons etc.

It’s interesting to watch people trying to pick “red” when there is like a whole gamut of red. Not only that, but it depends on the lighting around as well. (Is it evening, day, what kind of lighting fixtures are there?)

Creatives usually have 10 kelvin white boxes for a neutral color experience. A bit like audio folks have calibrated monitor speakers.