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by ianstormtaylor 60 days ago
The article makes a good point about how Figma's non-open data model is limiting their utility as the source of truth.

But I think it's part of a larger mistake Figma is making: they seem to have shifted to an extraction mindset too early, assuming they'd captured the market, right when the ground beneath them is starting to shift.

It's most visible in their pricing model evolution, which is now explicitly anti-collaboration. Figma used to be the obvious default because you could quickly share files with non-designers, so they could view and make small edits without fuss. Now that requires a paid "seat", along with a confusing mess of permission flows.

It's platform wide too. I taught a college design class recently, and had students sign up for Figma because it seemed archaic not to teach them to use it. Instead of just giving any ".edu" address a free account (like they used to) students are forced through a 3rd-party process of uploading transcripts to prove education status. A few of my students got rejected or ran into confusing errors, and never got access… Now I have to re-evaluate whether its worth using when teaching the class again. (And this is for a population with near-zero short-term purchasing power, but huge potential long-term value… why add barriers?)

This is such a weird self-inflicted wound for a collaboration platform to make. The big tools that won on collaboration (eg. Google Docs, GitHub) have understood that low-friction sharing is critical to becoming the default choice. And that being the default is a flywheel that drives adoption, both in users and in tooling.

It makes more sense if you see it through the lens of Figma trying to juice short-term numbers for their IPO. But it's sad to see because it had so much long-term potential.

2 comments

> The big tools that won on collaboration (eg. Google Docs) have understood that low-friction sharing is critical to becoming the default choice.

Google docs is a heavily subsidized product and not representative.

Also tool pricing seems hard, but I can’t really get behind saying that a company should bait and switch with their pricing models harder.

Under that logic is a free trial a bait and switch? How about a 1-month free deal? How about what Adobe (and many others) do where they license to the school and students get it free until they graduate?

It seems like a really weird point to make, when you could just as easily argue that Figma giving their services for free to students is a gift that levels the playing field, by allowing students without means to gain experience with industry standard tools they might not have been exposed to otherwise.

It’s not zero-sum.

> Under that logic is a free trial a bait and switch? How about a 1-month free deal? How about what Adobe (and many others) do where they license to the school and students get it free until they graduate?

No. The key difference being transparency. You know when signing up for a free trial what the actual long term costs will be and can plan for it.

We might be talking about different things. I was mostly replying to this line from the OP:

> But I think it's part of a larger mistake Figma is making: they seem to have shifted to an extraction mindset too early

I’m not sure if this was just awkward wording that seems to condone these type of strategies.

All these loss leading, vendor lockin strategies have distorted markets heavily. Complex tools cost a lot of money to develop; and if another player is just going to burn piles of cash from elsewhere to undercut you, it becomes a game of capital allocation and not individual product quality/costs. It’s terrible for consumers and a big reason why even common chat apps are barely functional.

That's fair. I'm also heavily opposed to VC-funded, market-distorting behaviors and the later extraction-oriented outcomes they produce. In this case I was framing it in terms that might be more widely received by folks who aren't, and pointing out that, even if that was their mindset and goal, they were still making a mistake strategically.

But I appreciate the reminder to not cede ground in wording, thanks.

Watching the hive mind of the industry go almost overnight from inVision to Figma shows there's just no mote in this segment... people can leave just as quickly as they came, have no loyalty, and are all about fashion and vibes.
Not sure you can compare Invision to Figma. Invision wasn't a design tool like Figma is.

Design systems live in Figma. Not going to be so easy to migrate and Enterprise customers are moving slowly.