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by vovanidze 60 days ago
exactly. calling it 'anonymized' is pure security theater once you have enough data points to map out someones daily routine.

waiting for legislation or eulas to fix this is a lost cause since adtech always finds a loophole. the fix has to be architectural. moving toward stateless proxies that strip device identifiers at the edge before they even hit upstream servers. if the payload never touches a persistent db there is literally nothing to de-anonymize. stateless infra is the only sane way forward

2 comments

To be honest, I feel like this is where iOS and Android are failing us. Why is every app allowed to embed a bunch of trackers? Only blocking cross-app tracking on user request as iOS does is not enough (and data of different apps/websites can be correlated externally).
Because we don’t enforce antitrust law in this country and the people that make those decisions profit from the ads.
> To be honest, I feel like this is where iOS and Android are failing us. Why is every app allowed to embed a bunch of trackers? Only blocking cross-app tracking on user request as iOS does is not enough (and data of different apps/websites can be correlated externally).

Even if Google and Apple both want to commit to fighting this, it becomes a game of whack-a-mole, because there are all sorts of different ways to track users that the platforms can't control.

As an easy example: every time you share an Instagram post/video/reel, they generate a unique link that is tracked back to you so they can track your social graph by seeing which users end up viewing that link. (TikTok does the same thing, although they at least make it more obvious by showing that in the UI with "____ shared this video with you").

im not sure about allowed. perhaps required may be closer.

why would someone include tech that makes people think twice about using the app, unless it is required if you want to "sell" in a particular venue.

if your developing geolocation based apps, location tracking is a core function.

a calender, absolutely does not require location tracking beyond what side of the prime meridian are you on.

> if your developing geolocation based apps, location tracking is a core function.

But the subsequent sale of that data is not—is the discussion here.

and the reason why that data is available for sale, starts with forced collection of data, if you want to participate in an app store as a developer.

you cant sell what you dont have unless you lie lower than a rug.

fix the data collection problem and a second order effect of no data for sale emerges.

Are you suggesting Android/iOS app developers are forced into data collection somehow? If so, how? I'm genuinely curious.
> why would someone include tech that makes people think twice about using the app, unless it is required if you want to "sell" in a particular venue.

Because the overwhelming majority of people don't think twice about this tech.

I do, and that's why I use a lot of web tools or old-fashioned phone calls, but most people think metadata=unimportant and assume that the purpose of the app is what it does for them rather than to gather their personal information for sale.

How is this legal under the GPDR? There is clear examples in the citizenlab document of a user been tracked inside of the EU from outside.

Is there not also a requirement for clean consent? Ie a weather app can’t track your precise location?