[jsul]

Fair use with geographic distinction is a complicated topic, with recent court rulings (ie, KP Permanent Make-Up, Inc. v. Lasting Impression I, Inc); we did our best to grok this, but in the end, it simply isn't in anyone's interests to fight.

We are not keen on harming another company to build our own. Our hope was that this would not be the case, as there is very little overlap: Holden Outerwear makes branded t-shirts only, while focusing on Outerwear; we make non-branded shirts.

Let's turn this into a positive, find a great name we all love, and get these shirts made! I'm as eager as all of you for the first run, my closet could use an upgrade.