[franga2000]

I spent more than half the length of the article wondering a very simple question: what does the store actually sell?

Even after reading the answer, I'm not entirely sure. A handful of specific books, "artisan" snacks and...candles? All in this stupid minimalist hipster high-concept style and almost certainly at an unreasonably high markup. Completely soul-less, but with a "deep" backstory written by an even more soul-less marketing drone (literally this time!).

To put it differently, it's an over-hyped questionably-profitable "business" selling things nobody needs to people who can't see through the marketing copy because "it's the next big thing, everyone else has it".

An honestly excellent metaphor for the entire AI industry!