[JimsonYang]

as someone who works does marketing, "first time?"

People paying UGC creators to have ads is nothing new. Posting en masse to fool the algo is, but there's alwasy been bot farms.

And before that there's still the trick of getting published by a low rated news org, then letting journalist at a more reputable organization let them know of this trending news. And so on til you end up in the NYT. FYI this works even when you actually bought placement for those low quality placements

On the upside, the product/service needs to be good if you want to gain traction AND staying power. Psyops are cheap tricks, if your product sucks, then there's no word of mouth and you can't scale regardless of how many reviews you botted.

Drake,Katseye, etc. aren't doing doing well becuase they're doing cheap marketing techniques, they're doing well b/c they have a loyal audience and make good music.

[verisimi]

Do you personally like Drake, Katseye? And think they make good music?

[tbossanova]

Some of it is really good, yes. But of course music taste is extremely subjective