Toyota sells that many Camrys in one year.
That means only 18% of Tesla vehicles sold are subscribed. That also means, to your point, a non-zero amount of customers don’t use the feature and forgot to unsubscribe.
For a feature billed as “transformative” that’s not a very good number.
Apple has a higher subscriber rate for TV+ (27%)
Toyota sells that many Camrys in one year.
That means only 18% of Tesla vehicles sold are subscribed. That also means, to your point, a non-zero amount of customers don’t use the feature and forgot to unsubscribe.
For a feature billed as “transformative” that’s not a very good number.
Apple has a higher subscriber rate for TV+ (27%)