[skrtskrt]

It already exists, it’s their Bring Your Own Cloud offering.

It’s to retain customers that grew big enough on Grafana Cloud to justify having their own in-house team run the tools instead. So Grafana offers them a pricing where the Grafana engineers operate the platform within the customer’s cloud account. Very large customers get to keep not having to operate and build/hire for the expertise, and save some money.

Sure some companies are big enough to make it worth it and still want to run their own OSS observability stack, but it’s generally not going to be popular with executive decision-makers, so it likely will remain rare. And if they do run it, Grafana still benefits from their contributions to AGPL code.

On the low-spending end, OSS users not buying cloud would not really be a serious revenue concern. They just don’t spend enough. You use cloud if tou have super broad product usage, so you don’t have to run and maintain Grafana, Mimir, Loki, Tempo, Pyroscope, k6, etc. all yourself. If you don’t want or need all that, you run Loki+Grafana yourself and enjoy.