[crazygringo]

Me too. It had me genuinely wondering if the Brits have their own version of April Fools in the middle of the month.

Forget the AI -- I'm just as shocked to see that shares went from $500+ in 2021 to below $3 this year. That's insane. I had to verify it's actually real.

I thought this was just a normal shoe company that had invented a cool look with some good branding.

[quickthrowman]

> I'm just as shocked to see that shares went from $500+ in 2021 to below $3 this year. That's insane. I had to verify it's actually real.

Well, sort of. They did a 20 for 1 reverse split in 2024, and possibly that wasn’t the only reverse split. That means the stock peaked at $25 (pre reverse split) and dipped below $0.25 (if the reverse split didn’t happen) so they did a reverse split to stay listed on the NYSE, as you need $1/share minimum price or something like that.

Number of shares and share price are completely arbitrary, FWIW.

[extraduder_ire]

Don't most stock charting websites backdate splits to show the price as it would be with current stock?

[t0mas88]

Yes, that's how you get a $500 historic price. It wasn't at 500 at the time, but due to the reverse split the current price is correct relative to a $500 historic price.

[benj111]

TBF the USians elected an April fools president...

But no, we have the same April fools as everyone else. But if it were a special April fools, I could fool you by telling you it isn't....