[crazygringo]

> It has barely hit 50% and it's already plateauing.

Is it plateauing? From the chart it doesn't look that way at all to me.

You could say it's flat between August 2025 and now, but it also was from Jun 2024-Feb 2025, or August 2023-March 2024. There's just a lot of noise to it -- lots of short plateaus or even dips followed by lots of sudden jumps. Indeed, it seems to have a bit of a yearly cycle to it, suggesting we're at the inflection point of another jump upwards.

So it still seems to be growing strongly to me. The rate of growth has slowed maybe the tiniest bit 2024-2026 compared 2018-2023, but I don't see it anywhere close to plateauing yet.