Sure. At Citrix we use the Haskell compiler ghc. I mention that quite often, and also that we have problems with cross-compiling. Recently I've been approached by one of the people involved in developing the cross-compiling capabilities of ghc of how they can help. (We want cross-compiling, they want people using their code and reporting bugs.)
Basically, you want to be known to people who you have opportunities to win-win interactions with (aligned interests), and avoid being known to people who could exploit you to your disadvantage (opposed interests).
Depending on what you want to optimize for, or what kind of interactions you feel are prevalent, having a consistent identity will help or hinder you. Of course, it's not a binary choice.
Can you give an example?