[runlevel1]

> YouTube added a feature so I can easily skip in-video sponsored sections

That feature benefits YouTube, too. Maybe even more than its value as a Premium feature. It makes it so that viewers can skip the ads the creator was paid to make without YouTube getting a cut of the proceeds, pushing down the value of those ads.

[gloxkiqcza]

It’s crazy to me YouTube is okay with hosting ads they get no cut from in the first place.

[tsimionescu]

Hasn't this always been the case? If a movie or show features product placement, a TV station playing said movie/show doesn't get any of the proceeds from that advertisement, do they?

[polshaw]

These are not product placements, it's as if someone wrote a movie or TV episode literally with an ad break.

[al_borland]

This is just the pros having more tact than amateurs, and actual writers. I do see some “influencers” that do more of a pure product placement. They just happen to be drinking a specific energy drink in every video where it sits perfectly with the label out. I see some YouTubers trying to get better at integrating the ad into the video, but most of them can’t be bothered to write and record a custom script.

That said, Subway often seemed to get pretty heavy with its product placement. The last season of Chuck had a good amount of this, even what was essentially an ad read right in the middle of an episode by Big Mike. On Community they personified Subway and based a whole episode on him. In the Office they brought in Ryan Howard to say “eat fresh” over and over again, and even called out that it was for Subway to make sure it didn’t go over anyone’s head. Subway was big on sponsoring the last seasons of struggling shows with loyal fanbases, and littering the episodes with Subway product placement to the point where it became a plot point. I remember Zachary Levi (Chuck) tweeting out to ask everyone to go buy some Subway before the finale. It sounded like if Subway saw enough of a spike in buying from the sponsorship, they might fund yet another season.

[tsimionescu]

I know, but I don't see a fundamental difference. If TV networks are happy to pay for a show that also gets advertising revenue from product placement, I don't see why YouTube would not be happy to deliver ads and pay some percent of that to a channel that displays its own ads. Especially given that YouTube has much, much less cost per video than a traditional network, which can only broadcast one program at a time.